Facebook Ads may be one of the most targeted marketing tools available today. With it, small businesses can deliver finely tuned messages to specific types of buyers, collect data on their followers ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up. Now we’re ...