Phase 1: Define the Future promotes a collective understanding and approach on the overall engagement. Phase 1 included an extensive data collection process and gathering insights from stakeholders ...

It is no longer enough to simply adopt artificial intelligence; the new imperative is to master its inherent tensions. This shift marks a critical transition. AI has graduated from an emerging ...

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...