As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this ...

ARMONK, N.Y., May 18, 2017 /PRNewswire/ -- IBM (NYSE: IBM) has been recognized in the "As-a-Service Winner's circle" of the "HfS Research 2017 Design Thinking in the As-A-Service Economy" for the ...

At UT Austin, undergrads from an array of disciplines are learning about design thinking by exploring the same problems IBM is actually working to solve. IBM is indeed an enormous presence in the ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

IBM’s once stodgy, cubicle-filled campus at Research Triangle Park is about to get a double dose of what IBMers such as Steve Kim, IBM’s senior design exec in RTP, calls “design thinking.” IBM’s once ...

As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

Being one of the world’s oldest technology companies comes with its perks – and its challenges. IBM has recognized as much, determining that innovation in today’s world requires a focus on user ...

IBM Chief Design Officer Billy Seabrook talked about the company's use of Adobe's generative AI tool Firefly and how it boosted productivity for design staffers. With the rollout of Adobe Firefly last ...