K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

Cloud skin offers a softer dewy look that's redefining Korean beauty trends. Explore how this new aesthetic is shaping ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

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The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...